SEO workshops for Google and AI search
AI SEO Training for Teams
Hands-on SEO training for marketing, content and web teams: search fundamentals, AI-assisted content that follows Google’s rules, and visibility in AI Overviews, ChatGPT, Copilot and Perplexity.
Sound familiar?
AI summaries now answer common questions before anyone clicks. Pages that only repeat what everyone else says give people, and AI systems, little reason to choose them.
Posts are generated fast and published unreviewed: invented facts, generic advice and near-duplicate pages that put the whole site’s reputation at risk.
Pages that are not indexed, missing structured data, slow mobile pages, or AI crawlers blocked by a CDN or security setting that nobody remembers turning on.
Training gives marketing, content and web people one shared method, so every page you publish is built to be found, trusted and cited.
AI SEO Training for Teams
Search has changed. Google’s AI Overviews and AI Mode, ChatGPT search, Microsoft Copilot and Perplexity now answer questions directly and cite a handful of sources. Generic content gets summarized away; pages with real expertise, clear answers and a clean technical base get cited.
The fundamentals did not disappear: Google states that a page must be indexed and eligible to show a snippet to appear in its AI features, and that no special markup or “AI file” is required. At the same time, your team is probably already writing with AI. Google allows AI-assisted content when it is genuinely helpful, but mass-producing pages to manipulate rankings is spam under its scaled content abuse policy.
Our AI SEO training teaches your people to work with both realities. Marketing and content teams learn search intent, people-first writing and a safe AI drafting workflow with human review. Web and IT staff learn crawling, indexing, structured data, Core Web Vitals and how to manage AI crawlers in robots.txt. Leaders learn what to measure and what to ignore. It is taught by an engineer who applies these practices on production websites every day, with exercises built on your own site and your own queries. We do not promise rankings, because nobody honestly can; we teach the methods search engines document and reward. Remote anywhere in the US or in person in Miami-Dade and Broward, in English or Spanish.
Curriculum
Every program is tailored, but these are the building blocks. Content and leadership tracks need no coding; the technical lab is for the people who run your website.
Everyone
Content & marketing
Content & marketing
Content & marketing
Web & IT
Web & IT
Everyone
Leadership
Myths vs. facts
Much SEO advice online is outdated or invented. These are the corrections we make most often, each with its source.
Myth
Google penalizes content written with AI.
Fact
Google rewards helpful content however it is produced. What violates its spam policies is generating many pages mainly to manipulate rankings (scaled content abuse).
Source: Google Search Central: guidance on AI-generated content
Myth
You need special markup or an AI file to appear in AI Overviews.
Fact
Google states there are no additional requirements or special optimizations for AI Overviews or AI Mode. The page must be indexed and eligible to show a snippet, and SEO fundamentals still apply.
Myth
Blocking Google-Extended removes you from Google’s AI answers in Search.
Fact
Google-Extended controls whether content is used to train and ground Gemini models. Google says it does not affect inclusion in Google Search and is not a ranking signal.
Myth
Blocking OpenAI’s crawler keeps you out of model training and out of ChatGPT search.
Fact
OpenAI uses separate, independent tokens: GPTBot for training and OAI-SearchBot for search. You can allow OAI-SearchBot to appear in ChatGPT search while disallowing GPTBot.
Myth
FAQ schema gets every site those expandable FAQ results.
Fact
Since August 2023, Google shows FAQ rich results only for well-known, authoritative government and health sites. Structured data still helps machines understand a page, as long as it matches the visible content.
Source: Google Search Central: changes to HowTo and FAQ rich results
AI crawler cheat sheet
A wrong line in robots.txt, or a CDN setting that blocks bots, can quietly remove a site from AI answers. This is the reference we teach from.
| robots.txt token | Company | Used for | If you block it |
|---|---|---|---|
| Googlebot | Google Search, including AI Overviews and AI Mode | Affects visibility Your pages drop out of Google Search entirely | |
| Google-Extended | Training and grounding of Gemini models (control token only) | Training only No effect on Google Search inclusion or ranking | |
| Bingbot | Microsoft | Bing Search, which Microsoft Copilot uses for web answers | Affects visibility Out of Bing results and Copilot web answers |
| OAI-SearchBot | OpenAI | Showing and linking sites in ChatGPT search | Affects visibility Not shown as a source in ChatGPT search answers |
| GPTBot | OpenAI | Training OpenAI’s foundation models | Training only Content not used for training; search is unaffected |
| Claude-SearchBot | Anthropic | Indexing to improve Claude’s search results | Affects visibility Less visible in Claude’s search answers |
| ClaudeBot | Anthropic | Collecting public web content for model training | Training only Content not used for training |
| PerplexityBot | Perplexity | Surfacing and linking sites in Perplexity search (not training) | Affects visibility Not shown in Perplexity search results |
Based on each company’s published documentation as reviewed in November 2026. Crawler names and behaviour change; we re-check them before every training.
In depth
Five practical skill areas, each taught with your own website, your Search Console data and the questions your customers actually ask.
01
Google’s helpful-content guidance and E-E-A-T (experience, expertise, authoritativeness, trust) turned into a writing method: answer first, show first-hand experience, name the author, cite sources and keep pages current.
02
A repeatable workflow where AI helps with research, outlines and first drafts, and people add what AI cannot: real experience, verified facts and judgment. We also cover what never to paste into an AI tool.
03
For the people who run the website: how crawling and indexing really work, and the settings that decide whether search engines and AI systems can read your pages at all.
04
How AI Overviews, AI Mode, ChatGPT search, Copilot and Perplexity choose their sources, which crawler serves which product, and how to allow search while controlling model training.
05
Local customers search “near me” in two languages. We cover Google Business Profile, service-area pages that are genuinely useful, and earning real reviews the right way.
How it works
01
We look at your site, Search Console, current AI visibility and how your team publishes today.
02
We pick the modules each role needs and build the exercises from your own pages and queries.
03
Live, hands-on workshops, remote or at your office, in English or Spanish.
04
A follow-up session reviews what the team changed and answers the new questions that came up.
Why it matters
Every technique maps to what Google Search Central, Bing Webmaster Guidelines and the AI platforms actually document, not rumors or hacks.
Exercises use your pages, your Search Console data and your competitors, so the team leaves with a prioritized to-do list.
A drafting and review workflow that uses AI for speed while keeping accuracy, originality and expertise in human hands.
Bilingual instruction, including how to run a site in two languages without duplicate-content or hreflang mistakes.
Who it’s for
A shared method for briefs, AI drafts, reviews and measurement.
Expert content that answers client questions, within professional advertising rules.
Neighborhood and local pages that are useful, not copy-pasted.
Accurate, reviewed patient information with privacy kept front of mind.
Google Business Profile, local pages and bilingual search done properly.
Product and service pages that AI assistants can understand and cite.
Max
Founder & Principal Engineer
Your engineer
Every engagement is led by Max: 20+ years in enterprise IT, CompTIA Security+, cPanel & WHM certified, and certified in Claude Code through Anthropic Academy. You get one accountable expert who speaks your language, in English or Spanish.
FAQ
No one can honestly guarantee rankings or citations in AI answers, and you should be wary of anyone who does. What we teach are the practices that search engines document and reward: helpful content, a crawlable and fast site, clear structure and real expertise. Teams that apply them consistently give their site the best possible chance.
Yes, with a process. Google’s guidance says using AI is not against its rules when the result is helpful and people-first, but publishing large volumes of unreviewed pages to manipulate rankings violates its scaled content abuse policy. We teach a workflow where AI helps with research, outlines and drafts, and people add first-hand experience, check every fact and approve what is published.
Generative engine optimization (GEO) and answer engine optimization (AEO) describe making content easy for AI assistants to find, understand and cite. In practice it builds on SEO rather than replacing it: the page must be crawlable and indexed, answer questions clearly, show who is behind it and be consistent with what other trustworthy sources say about you. We cover where the two overlap and where they differ.
Google says there are no additional requirements to appear in AI Overviews or AI Mode, and llms.txt is a community proposal rather than an adopted standard. It can be a low-cost extra, but it is not a substitute for indexable pages and accurate structured data. We explain which controls really matter, such as robots.txt rules for each AI crawler and snippet controls.
Marketing, content and social teams, the people who maintain your website, and the managers who decide what to publish and how to measure it. Business owners of smaller companies often attend all tracks. No coding is required for the content and leadership tracks.
Yes. Every session can be delivered in English or Spanish, and we include how to run a bilingual website correctly, which matters for many businesses in South Florida.
Free assessment
Tell us a little about your business. A senior engineer replies within one business day with clear next steps, no obligation.
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